User Research
As the world changes, behaviour changes. Customers’ needs react to the environment of your marketplace, and users’ expectations evolve with the latest trends of global players.
This doesn’t mean that you can’t compete. You just need to lean in a little closer to your audience. Ask more questions, experience your competitors, and build a view of your world through their eyes.
Our focus on these core aspects throughout all of our research means that we never lose sight of the bigger picture:
Throughout our user-centred design process, we work closely with your team to design an ongoing user research plan to fully explore which areas of your site you need help with. We’ll tease out all of those burning questions and help you to end internal debate. Each round of user research is carefully planned to fit into your ongoing development process.
We design our research to allow you to see natural user behaviour at all times. We believe it’s essential to limit interruptions, and ensure our test scenarios encourage users to show us how they would normally use a site. We also make sure that we test the entire user journey, starting before they reach your site, looking at what they do during their visit, and where they go after they leave.
Your users will very rarely visit only one site to complete their goal. They shop around and visit multiple sites in one session. We believe that it’s essential to research your site alongside your competitors to get a true picture of the quality of your user experience. You’ll gain an understanding of your competitors’ UX successes and failures and we’ll design a seamless digital experience so your users will have no need to go anywhere else.
We design and test your user experience across multiple platforms. A site that works well on desktop may offer a poor user experience on mobile and tablet. Our solution allows your team to observe users interacting with your site on all platforms as standard and delivers a final solution that works for users whatever device they’re using.
A great piece of work! I was really impressed with the research and your solutions were really insightful.
Jon Darch, Digital Manager, Farrow and Ball
User research enables you to understand your customers’ desires and behaviours through tailored methodologies such as usability testing and diary studies. By observing your users’ entire user journey, from start to finish, across multiple devices builds a clear and true picture of their experience.
Amy Hunter
UX Consultant
Our focus on these core aspects throughout our research means that we never lose sight of the bigger picture:
We work with you, not for you. A safe pair of hands, we’re a trusted partner who’ll guide you to short-term wins and long-term direction. We’ll work with you to define your user-centred programme of work.
Our team of researchers and consultants are skilled and experienced in a wide range of user research methodologies including profiling, interviews, requirements capture, usability testing, diary studies, competitor analysis, ethnographic research, and more.
We’ll deliver your research findings and recommendations through written reports and verbal presentations. We provide workshops for your team to contribute to and engage your user-centred senses. Our reports and workshops can be delivered in-person or virtually.
We have a programme of workshops and training to develop you, your team, or your organisation’s ability to capture and respond to user needs. Partner with us in the long term to strengthen your user-centred culture.
User research need not be as costly and lengthy as you might think. We’ll work with you to shape a programme of user research that suits your budget and timescale.
If you’re ready to introduce the innate power of human centeredness to your products, services and brand, drop me an email today.
01202 293652 alicarmichael@experienceux.co.uk
