Making sense of information architecture so users don’t have to
UX Design is what we call the people-centred process that sits between usability testing and creative design. The aim is to make sense of the journey through your website, to structure your navigation and content to be intuitive for your audience, and for your organisation to be easy to engage with.
We involve end users wherever possible throughout all our work. When it comes to designing and organising information, we rely heavily upon user research. We use card sorting to gain insight from users into how they would organise the content into groups that feel logical to them.
We make information easy to understand and interact with. Our approach focuses on the underlying structure, grouping, and labelling in order to build a system that allows users to quickly find what they’re looking for.
Once we have an information or navigation structure, we’ll validate it with users. We’ll ask them to engage in a variety of tasks to assess findability. How quickly they can find what they are looking for, how many steps they take, and if they get lost en-route. Once we have our findings we’ll refine our architecture further.
To ensure we have covered every user and accommodated their needs, we’ll engage in a thorough process of mapping every point in the user journey. Every time a user engages with a decision to act, we plot out every step of their engagement with the site. This process is critical in building the most efficient pathways through to reaching their goal.
I have no hesitation in recommending Experience UX, they have helped us massively over the last few years.
User Experience Manager, The Open University
Got a question about UX Design and Information Architecture? I’m here to listen and help you and your organisation become more user-centric. Contact me today.
01202 293652 emmajones@experienceux.co.uk
