Example of value
There are many layers of value from Moderated Research. The obvious business benefits that help improve conversion rates, but there is also a bigger picture at play.
Connecting project teams and website owners to their audience brings about an understanding that cannot be gleaned from within the walls of the organisation environment. This fresh perspective helps to prioritise activity, with a clear direction that everyone can get behind.
Usability Testing uncovers “golden nuggets”, a term often used by clients post testing. It provides context to your data, validating or challenging internal debate, and allowing digital teams to understand not just what users experience but why.
Some of the insight gleaned is so obvious when seen from the perspective of your user, and changes can often be quick wins. For example, common findings include changes to icons, terminology, button placement, and reducing copy.
The breadth of understanding and connection garnered from moderated user research and usability testing has a long lasting positive influence, not only for your website, but for your team culture.