Meet our team

Ali is a keen observer of the connection between brands and people. A proponent of a customer-first business world, Ali has worked in digital for over 20 years across Project & Account Management, UX, and as a business owner. Ali enjoys a pub lunch and camping with his family, but at home, he is mostly a climbing frame to his four young children.

Emma is naturally curious about why people do the things they do. Naturally, this led her to become a member of our research team. Educated to a Master’s level in Psychology, and a member of the British Psychological Society, Emma is always looking to improve her craft and learn more about the human mind. This means you will often catch Emma watching documentaries and reading in her spare time.

Having spent seven years working in market research across retail, travel and fashion, Amy brings her qualitative experience to improve the world for digital users. Amy is equally at home observing users exploring online services, delivering workshops, or immersed in analysis to reveal actionable insights. Outside work you’ll typically find Amy faffing with flowers or walking her beloved spaniel Pip on the beach.

Dave is a digital strategist focused on and understanding how digital is impacting the way humans think, create and connect. He believes experiences are well, experienced rather than re-defined, and designs digital environments that support both business and human objectives. He is a Trustee of a Mental Health charity and is completing a Masters in Philosophy with a focus on the influence of technology on individuals, wider society and culture.

Sophie’s graphic design background is the source of her eye for detail and creativity. Combining her skills as a designer with her experience within the hospitality industry, she has a natural empathy for the end-user, fuelling her willingness to serve and create first-class customer experiences. Outside of work, you’ll find Sophie on family walks with their ‘Foxy’ dog, Roxy or indulging herself in a series.

Mel is an accomplished UX professional with 20 years of business experience and an academic background in Psychology and HR. Driven by empathy, Mel is passionate about crafting inclusive experiences, simplifying complex information, and using data insights to tell engaging stories. Mel’s curiosity about people, culture and nature has led to intrepid travel adventures across more than 70 countries.